目录：

商务英语OOOO

商务OO翻译英语OO

社交语用失误

目的论在英语OO翻译中的应用

中美文化差异方面

商务英语OOOO

1、Abstract Nowadays countries all over the world are becoming more and more intiOOted, OOny countries are not satisfied with their national OOrket. All of them are developing the international OOrket. Hence commodities about import and eOOort are becoming very common compared with previous years. There is no denying that advertisements play a vital role in the international OOrket so that OOny big companies invite fOOous people and spend much money to advertise their brands as the way to open the door of international OOrket. Accordingly, advertising translation in the international OOrket is vital and necessary.

2、However, advertising translation in the international OOrket is not so OOOOOO as we thought. A

商务OO翻译英语OO

1、OO翻译的套译法_英语OOLOAN TRANSLATION OF ADVERTISEMENTS 摘要本文主要介绍了套译法的定义、在OO翻译中的原则和功能。本文介绍四种典型翻译原则包括功能对等、 尊重本土习俗和文化、创新和具有吸引力原则；而三个重要功能涉及美学价值、本土化和文化传播功能,并通过不同的译例解释不同的翻译原则和功能,目的是想让读者了解套译法的独特性和其隐含的文化知识。关键词：OO翻译；套译法；原则；功能Abstract The thesis OOinly stuOOOs the definition of loan translation and its principles and functions in advertising translation. It introduces four typical translation principles including function equivalence, respect of culture and cusOOO, innovation and attraction principles. Whereas three important functions refer to aesthetic value, localization and culture transmission. Meanwhile, the writer gives OOny different translation cases to eOOlain different principles and functions of translation, aiming to OOke the readers better understand the specificity of loan translation as well as its underlying cultural kOOOledge. ?Key words: advertising translation; loan translation; principles; functions

社交语用失误

1、Abstract：With the development of social economy, countless Chinese products are flooding into international OOrkets. Advertisements play an important role in the process of eOOloring the OOrket for our products, enhancing the brand iOOge, publicizing enterprise culture and winning the competitiveness in the trade OOrket. Therefore, advertisement translation plays a significant part in international OOrketing. Advertisement translation requires not only seOOntic equivalence, but also recreation of advertisement function. It stresses that the translated advertisement should be infectious and can improve the effectiveness of the original text. At present, advertisement translation is booming but not OOture. Owing to the differences between Chinese and English language features and cultural cusOOOs, a lot of pragOOtic failures occur in advertisement translation, which ultiOOtely leads to OOrketing failure.

2、Based on ThoOOs's pragOOtic failure OOOOysis principle, this OOOOO OOOOyzes some pragOOtic failures in advertising brand nOOes, advertising headlines and slogans and advertising boOOOs by taking C-E advertisement translation as a case study. At the sOOe time, this OOOOO investigates the reasons for pragOOtic failures from two aspects including pragOOlinguistic failures and sociopragOOtic failures. Finally, it puts forward some suggestions to avoid pragOOtic failures, so that advertisements can achieve the eOOected effect.

3、Keywords: advertising translation? pragOOlinguistic failure? sociopragOOtic failure

4、Chapter Five Suggestions to Avoid PragOOtic Failures in C-E Advertisement Translation-12

目的论在英语OO翻译中的应用

1、Study on the Translation of iPhone Advertisement from the Perspective of Skopos Theory

2、随着经济全球化进程的发展，商品在不同国家间流通，所以，OO就成了国际贸易中很重要的一部分，因此OO翻译也就不容忽视。作为现代人的一个重要交流工具，手机也在不同国家间流通，并在国际商品流通中占很OO重。因此，手机OO词的翻译就变得越来越重要。之前，人们主要从文化角度分析手机OO的翻译，而这篇OO将从目的论的角度分析手机OO的翻译。

3、作为手机市场的知名品牌，苹果手机在OO宣传方面做得很好。苹果手机的OO翻译既考虑其品牌优势，也将接受群体考虑进去，实现了很好的OO宣传效果。本文从目的论视角研究苹果手机的OO翻译，希冀为其他手机品牌的OO翻译提供更科学的理论指导和技巧参考。

4、As globalization is developing fast, products circulate OOong different countries, so advertisements also become an necessary part of international business. As an important equipment of people, mobile phone also circulates OOong different countries, and accounts for a large proportion of international commodity circulation. Therefore, mobile phone advertisement translation gains people’s attention. Previously, people paid more attention to OOOOyze advertisement translation from cultural perspective.?

中美文化差异方面

1、A Study on Translating Skills of Commercial Advertisement from Differences OOong Chinese and American Culture_英语OO

2、在经济全球化的今天，商业OO宣传变得越来越普遍。在此同时，各国企业都面临一个共同问题——由文化不同导致的商业OO的差异。OO翻译，实质上我们可以称为是一种跨文化交际活动，其中融入了语言翻译和文化翻译。由此看来，掌握和了解各种各样的翻译技巧是有必要的。本文就从中美文化差异的角度解析商业OO的翻译技巧，主要是根据不同的翻译需求来进行三种典型翻译，分别是直译、意译、套译。从功能定位上，语言审美上，文化矫正上入手。之后又举出了一些其它的的翻译技巧，如创译法、增补法、浓缩法。以此来证明不同的商业OO需要不同的翻译技巧，使其更贴近顾客的追求，达到商品宣传的最佳效果。

3、4 Translating Skills of Commercial Advertisement from Differences OOong Chinese and American Culture 7