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鏂伴椈涓撲笟姣曚笟璁烘枃鑼冩枃

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鏂伴椈涓撲笟姣曚笟璁烘枃鑼冩枃

1銆?jOOes e. grunig. excellence in public relations and communication OOnagement [m],iabc research foundation, 199

2銆?john a. pearce, ii, richard b. robinson. strategic OOnagement: formulation,implementation, and control [m]. jr, chicago: irwin, 199

3銆?la grunig. strategic public relations constituencies on a global scale [j], public relationsreview, 199

4銆?steven fink, (1986). crisis OOnagement: planning for the inevitable. new york: OOericanOOnagement association.

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3銆? 锟斤拷锟斤拷锟斤拷锟斤拷锟饺拷锟斤拷锟矫拷艿锟酵骋伙拷锟斤拷裙锟斤拷锟斤拷志锟斤拷锟斤拷锟斤拷锟斤拷锟街硷拷锟斤拷锟斤拷锟斤拷锟斤拷锟斤拷锟斤拷狻ｏ拷锟揭伙拷锟斤拷锟斤拷锟街拷锟侥癸拷系锟斤拷锟斤拷锟斤拷锟斤拷泄锟矫斤拷锟斤拷锟斤拷态锟斤拷锟斤拷锟斤、锟叫筹拷锟斤拷锟斤拷识锟斤拷态锟斤拷锟节讹拷锟斤拷锟节★拷锟斤拷锟斤拷锟斤拷锟芥」锟侥口猴拷锟铰ｏ拷锟叫癸拷

4銆侊拷锟斤拷锟斤拷锟斤拷锟斤拷锟斤拷锟斤拷锟斤拷锟斤拷耍锟斤拷锟斤拷锟饺★拷锟斤拷锟斤拷锟狡ｏ拷媒锟斤拷锟斤拷锟秸癸拷锟斤拷锟斤拷锟斤拷锟教ｏ拷锟斤拷锟斤拷说锟斤拷锟斤拷锟斤拷锟斤拷锟斤拷锟斤拷锟斤拷锟斤拷锟结穿锟斤拷锟斤拷锟斤拷锟斤拷锟斤拷锟斤拷猓猴拷锟?锟斤拷锟叫癸拷媒锟斤拷锟斤拷畏锟斤拷锟斤拷锟斤拷锟斤拷锟斤拷顺锟斤拷锟秸癸拷锟角匡拷业锟斤拷锟斤拷锟斤拷院锟斤拷凸锟斤拷锟斤拷锟酵拷锟斤拷锟接拷锟矫斤拷锟斤拷锟叫筹拷锟斤拷锟襟？ｏ拷2锟斤拷